THE PROFESSIONAL SELLING EDGE
The Professional Edge in Selling-Getting the Customer to say 'Yes'
Course Objectives
Participants will learn the nuances of sales communication by knowing:
• What Makes Top Sales People Successful?
• Proven Ways to Defrost Cold Calls.
• What and What Not to Say in Face to Face Sales Meetings
• The Sales Process: How to Conduct the Interview and get the Sale
• 10 Common Benefits which will Sell your Product or Service
• How to make a Smooth Transition from Features to Benefits
• A Professional Process for Closing a Sale
• How to Respond Positively to Objections
• How to Prioritize your Prospects and Clients
Course Outline
• Characteristics of Good Sales Management
• Buying Process-the Steps
• Why do People Buy?
• Selling Process
- The Approach
- Overcoming Customer Irritants
• The Magic 25%
• Case Studies, Discussion and Feedback
• Effective Business Communication-Are You Listening?
• Our Personal Style
• Listening Skills
• Irritators in the Sales Process
• Competitive Strategies
- Marketing Mix
- The 4 P's
• Effective Presentations with Impact
• Identifying and Avoiding Deadly Mistakes
• Summary
email:info@britishcommunication.com
